VP / Director – Product management & Strategy

Summary

Brandon Hertell
Aligning technology solutions with business and client goals, directed technology and product management initiatives, cultivated profitable strategic partnerships and alliances, and built cohesive multi-disciplined teams, increasing revenue, profit and market share and providing security, functionality, scalability, performance and reliability for diverse employers and clients.

Leveraged significant knowledge and experience gained as a degreed and Certified Consulting Meteorologist, as well as through data science modeling and analyzing weather data, to develop cost-effective business or product strategies, roadmaps and technology solutions. Whether leading startups or turnarounds, developing innovative products and services, enhancing customer experience, or penetrating new markets, can contribute by:

- Directing projects from concept inception to commercial release, on time and budget
- Connecting product value to customer needs, exceeding expectations
- Thinking analytically and strategically and making data driven decisions.
- Building, mentoring and leading high-performing, cross-functional teams

Skilled at surmounting challenges required to close the gap between business requirements and the systems that satisfy those requirements. Effective communicator who gains cooperation and consensus among all stakeholders. Works collaboratively to identify and resolve technical and business concerns.

Timeline

  1. -
    Freelance Meteorologist, Cable and TV News

    Cablevision - News 12 Connecticut, Nov 2010 - Aug 2014. Primary fill-in meteorologist for station when primaries need coverage.

    NBC - WNYT 13, Sep 2004 - Sept 2006. Primary on-air fill-in for full time staff on morning, noon, and evening shows weekend and weekday

    WNCE-TV Channel 8, Nov 2003 - Apr 2006. On-air meteorologist for evening news program. prepared graphics and weather forecast storyline for the broadcast.

  2. -
    Sr. Marine Meteorologist, Yacht Operations Manager, FleetWeather Group / Weather Routing Inc.

    FleetWeather Group, Apr 2006 - Sep 2006. Business development and department technology and process overhaul. Grow yacht client portfolio. 24/7 weather monitoring and route guidance for cargo and yacht clients. Managed group of seven meteorologists.

    Weather Routing Inc., Nov 2002 - Apr 2006. Provided weather decision support to over 100 cargo ship and 3,000 yacht clients based internationally. Managed team of 14 meteorologists in the yacht division of the company. Day to day weather forecasts and monitoring a portfolio of customer ships globally. Liaison with ship captains, charter companies and owners to get from port to port safely and most efficiently.

  3. -
    Morning Meteorologist, Fox 23 News (WXXA)

    Hired to launch new morning news broadcast. Delivered on-air weather forecasts four times per hour to over 500,000 daily viewers. Maintained multiple computer systems that delivered graphics for on-air product. Developed new graphics for station branding. Managed two other meteorologists working other shifts. Filled in for evening shifts when chief meteorologist was out. Covered severe weather events sometimes broadcasting for 8-12 hours live to continuously update viewers.

  4. -
    Project Specialist, Chief Meteorologist, The Consolidated Edison Company of New York

    Led development of weather analytics department in newly formed emergency management department. Created tools, implemented software and processes to communicate weather and climate risk to company. Managed multiple weather vendors and outside consultants. Maintained weather observation hardware.

  5. -
    Offering Manager, IBM

    Build products that leverage data science modeling and weather/climate data to help clients solve business problems. Primary role was to turn around a failing product and re-launch in the utility industry. Market research and business planning. Business development and sales guidance. Managed development cycles with design teams and engineers.

  6. -
    VP, Product Management & Strategy, Zenabi Data

    Help grow startup company specializing in data analytics and A.I. technology. Managed business development, corporate strategy, project management and product R&D. Build sales and marketing team and pipeline.

Experience Highlights

  • Developed weather-related risk model, saving $Ms.
  • Improved weather forecasting ability 25%.
  • Turned failing product into multi $M success.
  • Enhanced project management process, adding $500K+ in revenues
  • Grew startup sales to $1M in first year.
  • Built sports analytics tool, increasing predictive accuracy 35%.

Education/Certifications

  • Certified Consulting Meteorologist (CCM)
    American Meteorological Society.
  • B.S. Meteorology
    State University of New York at Oneonta